DESCRIPTION

How to Create Awesome Donation Pages

65 minutes
Recorded 11/4/2021
Instructor: Lizzie Russell

You’ve probably heard the phrase: Meet people where they are. The same is true for your organization’s key supporters and donors. In 2020 alone, online giving grew by 21%, making it more crucial than ever to ensure your organization is set up for success when it comes to making a gift online.

From attracting new donors and building relationships with current ones to thanking donors and increasing the donation size – there are many steps your organization can take to grow your online revenue, beginning with optimizing your donation page. Join digital communications strategist and fundraising specialist Lizzie Russell, Streetlight Digital, as she lays out how to transform your website into a powerhouse fundraising tool.

Here’s a look at what we’ll cover:

• The role of behavioral economics in donation pages
• User experience > Organization Experience
• Donation Data: Tracking and Testing
• What Happens After the Gift

Access to this recording will expire on December 31, 2022, and is subject to availability of the AdobeConnect service.

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