Expanding Your Donor Base
Instructors: Darryl Lester, Audrey Yamamoto, Teri Eason
Reaching out to new and different members of your community is the smart thing to do. The Chronicle of Philanthropy’s Giving USA reports that only three percent of philanthropy dollars goes to the Environment, Animals sector, of which we can guess land conservation is a tiny sliver. Just as biodiversity helps sustain an ecosystem, a diversity of funders will sustain your organization better than a monoculture of donors with the same demographic profile.
Join expert fundraiser Darryl K. Lester as he explores practical ways to expand your donor base by:
- Identifying new communities that can support your mission
- Recognizing common motivators for giving
- Planning sincere and meaningful outreach efforts to new communities
- Crafting appeals that connect with different communities
Access to this recording will expire on June 30, 2018, and is subject to availability of the AdobeConnect service.