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Webinar: Marketing Masters: Creating Better Communications
by John Haydon
 
 
Year published:2017
Publisher:Land Trust Alliance
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Organizational Member price:
65.00
Standard price: 65.00
Your price:65.00
 
 
 


DESCRIPTION

Marketing Masters: Creating Better Communications with Social Media and Email

93 minutes
Recorded 5/24/2017
Instructor: John Haydon
Level: Beginner-Intermediate

Join marketing and fundraising expert John Haydon to learn how to extend your reach and impact with social media and e-mail. The webinar will focus on identifying which social media channels are best to reach your unique audience; boosting conversions and sharing for your campaign; and creating a social media plan for what to post before, during and after your fundraising campaign. John will share several examples of creative campaigns promoted with social media.

After the webinar, participants should:

  • Know how to map out a campaign game plan for social media and email
  • Learn how to create pre-written content that your core supporters can share
  • Understand how to track your campaign in Google Analytics

Access to this recording will expire on June 30, 2018, and is subject to availability of the AdobeConnect service.

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