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Webinar: Essentials of Membership Marketing
by Kathy Swayze
Year published:2020
Publisher:Land Trust Alliance
Related products:

Price for Land Trust Members and Affiliates:
Standard price: 100.00
Your price:100.00


Essentials of Membership Marketing: Tips to Grow Your Land Trust’s Supporter Base and Revenue

96 minutes

Recorded 2/25/2020

Instructor: Kathy Swayze

Do you want to grow your member or supporter base and engage more community members in land conservation work? Then join Kathy Swayze, CFRE, as she discusses how to create an easy but effective marketing strategy to engage, recruit, and retain supporters for your land trust.

How will you benefit from this webinar?

After attending this session, you will be able to create an effective marketing plan for your land trust that includes best practices in direct mail, events, email, and more. We’ll cover:

  • Recruiting new members and supporters
  • Designing communications that inspire and keep supporters engaged
  • Developing your unique case for giving
  • Renewal strategies and ways to bring back lapsed supporters
  • How to find and tell your best stories
  • And much more!

Access to this recording will expire on December 31, 2021, and is subject to availability of the AdobeConnect service.