How to Increase Your Relevance in Your Community
Instructor: Elizabeth Ward
Land conservation has never been more necessary or important. Yet many Americans do not prioritize conservation in their lives. How do we make the work of land trusts more relevant to more people – people who will volunteer, advocate and donate?
Nina Simon, who literally wrote the book on relevance, defines it as “a key that unlocks meaning. It opens doors to experiences that matter to us, surprise us, and bring value into our lives.” Join Elizabeth Ward, vice president of Communications for the Land Trust Alliance, as she explores public attitudes toward conservation, including research identifying new audiences who are interested in land conservation and land trusts and are highly motivated to engage – audiences that will be the target of the Alliance’s planned national relevance campaign. We’ll discuss messages, strategies and tactics to connect to new audiences and share case studies of land trusts who have successfully embraced new individuals and groups in the communities they serve.
How will you benefit from this webinar?
With the following information, land trusts will be able to revisit programming and communications strategies to engage more authentically new audiences in their communities:
- Psychographic and demographic research on American attitudes toward conservation and the environment
- Messages and language that is compelling to younger and more diverse audiences
- Examples of how land trusts have successfully engaged younger and more diverse audiences
- Case studies from conservation and other nonprofit sectors of partnerships that have helped organizations expand beyond traditional audiences
- Details on plans for the Alliance’s planned relevance campaign
Access to this recording will expire on December 31, 2021, and is subject to availability of the AdobeConnect service.