Reputation Management—How To Protect Your Land Trust’s Brand
Instructor: Sharon Danosky
Your land trust can face a crisis at any time. A beloved leader suddenly must step down due to financial malfeasance. You are engaged in a dispute with an abutter and it is all over Facebook. Are you ready?
How you handle your crisis could potentially impact your land trust for years. Will you be able to manage the potential fall-out and protect your organization’s reputation? Or, will you fumble or delay a response because you weren’t prepared for the crisis before it happens. How well you prepare in advance can make the difference in whether your land trust is lauded or lambasted and will determine the trust and respect your land trust will earn for years to come.
Tune into this webinar where Sharon Danosky, President and Founder of Danosky & Associates, using real life examples of what worked and didn’t work, will discuss how you can prepare and implement a crisis communication plan before the worst happens.
How will I benefit from this webinar?
After this webinar, you will know:
- What should go into a crisis communications plan
- Why and how to develop key messages (and identify the best spokespersons)
- Strategies for engaging the media to your advantage
Access to this recording will expire on December 31, 2019, and is subject to availability of the AdobeConnect service.