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Webinar: Joining the Party: Authentic Social Media
by Brandon Hayes
Year published:2020
Publisher:Land Trust Alliance
Related products:

Price for Land Trust Members and Affiliates:
Standard price: 100.00
Your price:100.00


Full Title: Joining the Party: How to Authentically Build Audiences through Social Media

92 minutes

Recorded 3/25/2020

Instructor: Brandon Hayes

What if there were a way to listen in on what your volunteers, supporters, and partners (including landowners) were saying about the work of your land trust? Good news! There is. When social media strategies are done well, it's possible to engage authentically with both new and committed audiences. Join communication expert Brandon Hayes as he explores the ways that various adult audiences (with a particular focus on Millennials) use social media to identify with nature, conservation, and the outdoors. Filled with lots of examples from Brandon’s time with Chicago Openlands and other organizations he has worked with, this webinar is must for anyone interested in upping their social media presence.

How will you benefit from this webinar?

  • Think strategically about how to join the social media conversation with Millennials and other adults
  • Identify which platform works best for your organization and audience
  • Develop a plan to increase authentic engagement using social media platforms

Note: Given the COVID-19 crisis, this webinar was adapted to include a substantial information sharing section on what land trusts can do with social media during the crisis.

Access to this recording will expire on December 31, 2021, and is subject to availability of the AdobeConnect service.