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Webinar: Anatomy of a Great Website
by Judy Anderson
Year published:2020
Publisher:Land Trust Alliance
Related products:

Price for Land Trust Members and Affiliates:
Standard price: 100.00
Your price:100.00


Anatomy of a Great Website

94 minutes

Recorded 2/11/2020

Instructor: Judy Anderson

Websites are the face of an organization.  What do people see when they find it? Does your site reflect the impact and values of your organization? Does it inspire people to become part of your conservation efforts? A site that was cutting edge in 2010 is unlikely to function well in 2020.

Your website should be the center of your brand, what you want people to understand about the impact of work you are doing, how you do it, and with whom. Outdated websites leave people feeling frustrated, uninspired, and often without answers. Join communications and community engagement expert Judy Anderson as she outlines the core elements that all land trust websites should have and how you can integrate your website with eNewsletters and social media.

How will you benefit from this webinar?  You will:  

  • Gain an understanding of basic website platforms and costs
  • Consider your website function and audiences and how to build trust
  • Come away with principles of universal design so all can access your website
  • Explore how writing for websites is changing
  • Explore example pages (not necessarily from land trusts) to help you envision change
  • Learn key elements of an integrated plan for your website, eNewsletters and social media
  • Discuss tips on how to get ready for a website overhaul

Access to this recording will expire on December 31, 2021, and is subject to availability of the AdobeConnect service.